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George Street

Friday November 20, 2009

EVENT Cinemas

One of the biggest and most prominent jobs for Thomas Creative this year has been our work for Event Cinemas, the new concept by Greater Union.

The changeover of the George Street cinema meant creating new signage throughout the complex, as well as the huge external illuminated sign which stretches 20 metres along Australia’s busiest street. It is made of individual neon letters and new cladding along the face of the cinemas that stands out event amongst the crowded street.