• Mount Annan Christian College

    Rebrand for Prep-High School to communicate a new direction is schooling

    • Mount Annan Christian College
    • MACC felt that their current branding had minimal significance to the current and future direction of the school so they were looking for a simple, clean and timeless graphic that moved away from a traditional identity.
    • Mount Annan Christian College
    • What the logo represents
    • Mount Annan Christian College
    • We designed the logo using just 12 anchor points to create clean curves
    • Mount Annan Christian College
    • The one colour version of the logo
    • Mount Annan Christian College
    • Adding colour. The logo is made of gradient applied along the curve between 6 primary colours.
    • Mount Annan Christian College
    • The primary logo formats.
    • Mount Annan Christian College
    • The secondary colour palette is made up of the 6 gradients created by mixing the primary colours.
    • Mount Annan Christian College
    • The secondary logos will be used too identify different year groups or departments.
    • Mount Annan Christian College
    • The reversed secondary logos.
    • Mount Annan Christian College
    • Using the brand. The logo is cropped off the page so it becomes a continuous 'timeline' that wraps around the whole school community.
    • Mount Annan Christian College
    • Examples of logo use.
    • Mount Annan Christian College
    • Examples of logo use.
    • Mount Annan Christian College
    • We created corporate guidelines to ensure consistency in future use.
    • Mount Annan Christian College
    • Examples of logo use of stationery.
    • Mount Annan Christian College
    • Examples of logo use.