• Spiers

    Identity for CNC engineering parts supplier

    • Spiers
    • Business cards with spot varnish logo.
    • Spiers
    • Business cards with spot varnish logo.
    • Spiers
    • Branding guidelines show different uses of the logo.
    • Spiers
    • The swarf which inspired the logo. This is the by-product from CNC cutting. As a child, the owner spoke of his memories playing with swarf.
    • Spiers
    • Full colour logo. The logo is based on 'swarf' which is used to gauge the quality of the cnc machining, a short swarf means a precise cut.
    • Spiers
    • Reversed logo version. The logo is based on 'swarf' which is used to gauge the quality of the cnc machining, a short swarf means a precise cut.