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Spiers
Identity for CNC engineering parts supplier
Business cards with spot varnish logo.Business cards with spot varnish logo.Branding guidelines show different uses of the logo.The swarf which inspired the logo. This is the by-product from CNC cutting. As a child, the owner spoke of his memories playing with swarf.Full colour logo. The logo is based on 'swarf' which is used to gauge the quality of the cnc machining, a short swarf means a precise cut.Reversed logo version. The logo is based on 'swarf' which is used to gauge the quality of the cnc machining, a short swarf means a precise cut.