• Star Clinics

    Branding for a beauty and cosmetic clinics. Our team carried this job from conceptual to production.

    • Star Clinics
    • It started with a star. Following our initial research, we found the star was overdone and clich├ęd logo, so we needed a fresh way to represent an old icon.
    • Star Clinics
    • The brandmark is an elegant, strong bespoke typeface. The central idea is the letter 'A', derived from the top point of a 5 pointed star, which rises above the rest.
    • Star Clinics
    • The elements come together to convey a premium service and a sophisticated brand. The 'Star Pattern' is given a lighting effect treatment, to appear as if it is glowing and shining.
    • Star Clinics
    • We also created a tagline which communicates the core idea of the Star Clinics brand. The business model operates by membership, similar to a gym so the word 'life' communicates longevity and an ongoing relationship. The word 'beauty' is to place them in their industry.
    • Star Clinics
    • The star device in it's entirety. There is on'y one layout of the device which can be cropped and rotated to suit the collateral.
    • Star Clinics
    • Early versions of logo concepts.
    • Star Clinics
    • The initial sketches.
    • Star Clinics
    • We created an in-depth brand guideline document to ensure consistency in their ongoing branding.
    • Star Clinics
    • The collection of brand elements in their correct relationship as specified in the brand guidelines.
    • Star Clinics
    • Stationery created for the brand including business cards, appointment cards, gift certificates and letterhead.
    • Star Clinics
    • Examples of how the logo works on commercial packaging.
    • Star Clinics
    • We designed product packaging for the Star Clinics cosmetic range.
    • Star Clinics
    • Procedure cards to be used in the clinic.
    • Star Clinics
    • We designed promotional posters to advertise the company.
    • Star Clinics
    • Vehicle graphics to promote the star clinics brand. The elements come together to create an iconic and strong brand.
    • Star Clinics
    • We created signage and environmental graphics to be used in the clinics. The star pattern will be used as wallpaper, on uniforms, towels and screens to create a strong brand presence.