Branding for a beauty and cosmetic clinics. Our team carried this job from conceptual to production.
It started with a star. Following our initial research, we found the star was overdone and clichéd logo, so we needed a fresh way to represent an old icon.
The brandmark is an elegant, strong bespoke typeface. The central idea is the letter 'A', derived from the top point of a 5 pointed star, which rises above the rest.
The elements come together to convey a premium service and a sophisticated brand. The 'Star Pattern' is given a lighting effect treatment, to appear as if it is glowing and shining.
We also created a tagline which communicates the core idea of the Star Clinics brand. The business model operates by membership, similar to a gym so the word 'life' communicates longevity and an ongoing relationship. The word 'beauty' is to place them in their industry.
The star device in it's entirety. There is on'y one layout of the device which can be cropped and rotated to suit the collateral.
Early versions of logo concepts.
The initial sketches.
We created an in-depth brand guideline document to ensure consistency in their ongoing branding.
The collection of brand elements in their correct relationship as specified in the brand guidelines.
Stationery created for the brand including business cards, appointment cards, gift certificates and letterhead.
Examples of how the logo works on commercial packaging.
We designed product packaging for the Star Clinics cosmetic range.
Procedure cards to be used in the clinic.
We designed promotional posters to advertise the company.
Vehicle graphics to promote the star clinics brand. The elements come together to create an iconic and strong brand.
We created signage and environmental graphics to be used in the clinics. The star pattern will be used as wallpaper, on uniforms, towels and screens to create a strong brand presence.