Signage is an essential part of any business. It helps customers find your location, informs them about your products and services, and creates a professional image. But with so many options available, it can be difficult to know where to start.
To help you get the most out of your signage, here are 7 expert tips:
1. Keep it simple.
Business signage should be easy to read and understand. Use clear, concise language and avoid long, complicated sentences.
It needs to be easy to read and understand so that customers can quickly get the information they need. To achieve this, use clear, concise language.
You can ensure that your business signage is effective and informative by following these steps.
2. Use high-quality materials.
Signage will be one of the first things potential customers see, so it’s important to use high-quality materials that look professional and trustworthy.
There are a variety of different materials that can be used for signage, but some of the most popular options include aluminium, acrylic, vinyl, and wood or combinations of each.
Each material has its own benefits and drawbacks, so it is important to choose the option that best fits your needs.
Ultimately, the best material for your signage will depend on your budget and the intended use of the sign.
3. Location is key.
As a business owner, you need to think about placing your signs in strategic locations where they will be seen by your target audience.
The placement of your signage is just as important as the design and message of your signs. You need to make sure that potential customers will actually see your signs, so it’s important to choose strategic locations for them.
If you’re targeting drivers, placing signs on windows or your building is a good idea. If you’re targeting pedestrians, placing signs at eye level on your entrance is a good idea.
Wherever you choose to place your signs, make sure they are visible and in keeping with the image you want to project for your business.
4. Use contrasting colours.
Business signs should be easy on the eyes, so make sure the text is large enough to read from a distance and use contrasting colours that will stand out against the background.
Good signage design is all about contrast. You want your signage to be eye-catching, so the text should also be large enough to read from a distance.
Use colours that will pop and make sure the text is easy to read. With these tips in mind, you’ll be sure to create signage that’s both eye-catching and effective.
5. Choose an appropriate font.
Whilst there is a wide range of options to choose from, the font you use on your signage should be legible and easy to read from a distance.
When it comes to business signs, legibility is key. After all, what’s the point of having a sign if no one can read it? When choosing a font for your business signs, be sure to select one that is easy to read from a distance. For example, sans serif fonts like Arial or Helvetica are often used on business signs because they are simple and easy to read.
Similarly, you’ll want to avoid using highly stylised fonts that may be difficult to read. Ultimately, the goal is to choose a font that strikes a balance between legibility and style.
6. Signage size.
When it comes to proper signage, size does matter.
The size of your sign should be big enough to be seen from a distance, and it should be highly visible in both daylight and darkness.
If your sign is too small, it will be difficult for potential customers to see it, and they may simply drive past your business without even knowing you are there.
On the other hand, if your sign is too large, it may be obtrusive and take away from the overall look of your business. Finding the right balance is essential for creating an effective sign.
7. Be consistent with your branding.
When it comes to branding, signage is often an afterthought. However, the signs you use to advertise your business can play a vital role in shaping the public’s perception of your brand.
That’s why it’s important to be consistent with your branding when designing signage. Use your business’s colours, fonts, and logo on all of your signs to create a cohesive look. This will help to strengthen your brand identity and make your business more recognisable.
In addition, be sure to use high-quality materials and finishes that reflect the quality of your brand. By taking the time to create well-designed signage, you can make a lasting impression on potential customers and solidify your brand’s identity.
Signage Services at Thomas Creative
Signage is a critical part of any business, but it can be difficult to know where to start.
If you’re ready to take your business to the next level, contact Thomas Creative today for a consultation.
We offer Wollongong Signage services and will work with you to create beautiful, professional signage that will help customers find your location, learn about your products and services, and build trust in your brand.