How to Build a Brand.
Let’s just remind ourselves of the importance of logo design. A logo is usually one of the first pieces of branding that a potential consumer sees.
It’s also usually that which makes the biggest impression on you and sticks with you for the longest time if it’s successful. A logo can tell you a lot about a company, including (sometimes) its purpose and what it stands for.
When consumers connect with an attractive logo design, they’re more likely to invest their time or their money in the company or its products.